Why Your Business Needs a "Brand Army"

If you’ve ever heard someone say, “Oh, you’ve got to call my [insurance agent/designer/coach/insert service provider here],” congratulations, you’ve just witnessed a brand army in action.

Now let’s talk about building yours.

What Is a Brand Army?

A brand army is your loyal community of raving fans, clients, referral partners, friends, colleagues, and even social media followers, who don’t just like your business, they promote it. They talk about it at dinner parties, tag you in posts, and introduce you to their friends like you’re family.

These are the people who feel connected to you, your mission, and the service you provide. And in today’s competitive, referral-driven landscape, that’s priceless.

It’s Not Just Marketing, It’s Movement

I built my agency through relationships. I didn’t buy leads and I didn’t rely on ads. I got in the trenches, met incredible people, showed up for them, and they showed up for me. Over time, that turned into a network of supporters who genuinely want to see my business thrive.

That’s the power of a brand army. It’s grassroots meets digital, community meets consistency.

Why Every Business Owner Needs One

Whether you’re selling insurance, running a bakery, or consulting on leadership development, you want people to remember you, recommend you, and root for you.

Here’s why a brand army is one of your greatest assets:

Credibility You Can’t Buy

A referral from someone’s trusted friend? That’s marketing gold. It comes with instant trust.

Visibility Without Burnout

You can’t be everywhere at once, but your brand army can. Every time they share your content, tell a friend about you, or invite you into a conversation, your visibility grows.

Emotional Connection = Long-Term Loyalty

Your brand army isn’t built on transactions. It’s built on trust, impact, and connection. That’s how you keep clients coming back and partners referring you over and over again.

How Do You Build Yours?

You earn and nurture it. You show up and not just when it’s convenient.

• Be generous. Share value, educate, and introduce people. Give more than you take.

• Be real. Let people see the human behind the brand.

• Be consistent. Follow up and stay in touch. Show up in their inbox or feed regularly with meaningful content.

• Be grateful and celebrate your supporters. Say thank you publicly and often.

  
  

My Brand Army Is My Business

I’ve hosted workshops, sent handwritten notes and books, referred business to others, and simply made space for connection. Every bit of that effort has come back to me in the form of support, referrals, and community.

And let me be clear, this isn’t a one-time thing. It’s a way of doing business. It's how we build sustainability, joy, and success together.

If you’re building a business and feeling overwhelmed by the noise out there, pause and ask yourself "who’s already cheering me on?" "How can I invite more people into my mission?"

Trust me, when you build a brand army, you’re not just growing a business, you're growing a legacy.