Why Ending Alzheimer’s Matters

This isn’t my typical post, but sometimes life reminds us that business and personal life are never really separate, they’re a messy mix of both, and right now, Alzheimer’s is part of that mix.

My partner’s mom has been diagnosed with Alzheimer’s disease, and like so many families, we are learning what that means in real time. Some days are manageable, and some days are difficult to handle, but every day is a reminder that this disease changes everything, not just for the person diagnosed, but for everyone who loves them. Alzheimer’s has a way of slowly reshaping a family’s life.

It changes conversations and daily routines and for sure, it changes what the future looks like. The person you know and love is still there, but pieces of memory and independence begin to slip away. Families step in to help more and more, often balancing care giving with work, parenting, and everything else life demands. If you’re reading this, chances are you’ve seen it yourself with a parent, grandparent, neighbor or friend, and sometimes, it hits at an age you would least expect it to happen.

Alzheimer’s touches far more people than we often realize, and that’s one of the reasons I’ve become involved in fundraising efforts to support Alzheimer’s research. Finding treatments, and ultimately a cure, matters. Research takes time and tremendous resources. If you're in the thick of it, you know a treatment and a cure can't come fast enough.

You don’t have to do something huge to make a difference because we all know that time and money are precious commodities. Sometimes it’s volunteering at a local event or making a donation, even a small one, and sometimes it’s simply learning more about the disease so that you can offer some support to a friend or family you know who is dealing with it. as they say, every bit helps.

I know posts like this may not be what you expect to read on my blog, but this is real life, my real life. For me, supporting efforts to end Alzheimer’s is personal. If this cause means something to you too, whether because of someone you love or simply because you believe in the importance of the research, I'd love for you to consider getting involved in whatever way feels right for you.

The more we talk about Alzheimer’s and support the search for answers, the closer we get to the day when families won’t have to experience this disease the way so many do now. Please contact me if you'd like more information.