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When The Going Gets Tough, The Tough Go Into Action


Most of us know that old cliche when the going gets tough, the tough go shopping.


It’s always bound to get a laugh and in lots of situations, it’s true.


A new book, an article of clothing, or some sort of pick me up can make the blues go away.


But it doesn’t make the problem go away, and so I think a better statement is when the going gets tough, the tough go into action.


A new toy of any sort won’t remove a problem you’re having with an employee, a client, or a computer system at the end of its life.


It won’t make the bills disappear or relationship troubles suddenly improve.


And while I’m all for toys and other forms of self-care, I believe that action is what is required.


Here are the action steps that can help:


Assess the situation and gain clarity on the situation BEFORE taking steps to make a change


Bring in an expert if required. Remember that you don’t always have to go it alone, and in most cases, a subject matter expert can shed light on a difficult situation.


Examine your options and look closely at:


  • Budget

  • Timing required to ramp up the solution

  • Potential training to implement the solution

  • Human resources

  • Measure and assess along the way in case re-engineering is required


Be proud of yourself for acting on the matter and NOW, go shopping.




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